As mentioned in earlier articles, ICP Gear is renowned for a reason. Never before has any hip hop artist built such a vast empire of merchandise to promote their musical career. Psychopathic Records artist Insane Clown Posse is one of the best at this in the entire music industry, and the product offering visible on hatchetgear.com proves why.
Before we get into the media-based ICP gear like Insane Clown Posse movies and CDs, let’s look at the basics. ICP gear like backpacks, bags, purses, and sunglasses are just a few of the items that, while not extremely unique, are a more unique merchandise offering than 90% of the other bands out there. Most of this kind of merchandise can be found for the majority of Psychopathic Records artists that are selling merch on hatchetgear.com.
For instance, Psychopathic Records super group Dark Lotus has similar items branded with the Dark Lotus name and logo, just like ICP has every day items branded with the hatchetman to make them official ICP gear.
When we move beyond this type of ICP gear is where things get really interesting. Still not talking about Insane Clown Posse movies, but how many bands can claim they have flags? Flags for their record label, Psychopathic Records? What about key chains? Lighters? Jewelry? Not many is the answer. But that’s not even the most unique ICP gear offering available through hatchetgear. That prize goes to the ICP comic books!
In another smart marketing move, this piece of ICP gear was released by Psychopathic Records and talks about how it was the dream of Violent J and Shaggy 2 Dope to create their own record label, which is what we know today as Psychopathic Records. Marketing ICP gear and the record label all at once, both owned by the band. Brilliant!
What personality doesn’t come across in Insane Clown Posse movies will definitely come out when penned by one of the band members. Even Psychopathic Records artists that have intense imagery and storylines don’t venture there, that is unless that Psychopathic Records artist is Insane Clown Posse.
Last but certainly not least are the Insane Clown Posse movies up for sale on hatchetgear.com. Now I know that not every band has the budget to produce a movie like the Insane Clown Posse movies, and that it’s not smart for any entity to spend that much money on a release like the Insane Clown Posse movies unless they have a robust budget to back it up. It goes without saying that the Insane Clown Posse movies were released because J and Dope knew they had the resources to do this and fans that would swallow up and Insane Clown Posse movie.
Similar to the Psychopathic Records / ICP comic book relationship mentioned above, I wouldn’t be surprised if Psychopathic Records owns the rights to the Insane Clown Posse movies too! Two of the Insane Clown Posse movies available for purchase here are documentaries: A Family Underground and Shockumentary. The other, Insane Clown Posse movie Big Money Rustlas, while not a documentary, is Just as entertaining to watch!
Resource Box
To learn more about how ICP leverages standard ICP gear, Insane Clown Posse movies, and how other Psychopathic Records artists do the same, please visit http://www.hatchetgear.com/bands/icp.html.
Before we get into the media-based ICP gear like Insane Clown Posse movies and CDs, let’s look at the basics. ICP gear like backpacks, bags, purses, and sunglasses are just a few of the items that, while not extremely unique, are a more unique merchandise offering than 90% of the other bands out there. Most of this kind of merchandise can be found for the majority of Psychopathic Records artists that are selling merch on hatchetgear.com.
For instance, Psychopathic Records super group Dark Lotus has similar items branded with the Dark Lotus name and logo, just like ICP has every day items branded with the hatchetman to make them official ICP gear.
When we move beyond this type of ICP gear is where things get really interesting. Still not talking about Insane Clown Posse movies, but how many bands can claim they have flags? Flags for their record label, Psychopathic Records? What about key chains? Lighters? Jewelry? Not many is the answer. But that’s not even the most unique ICP gear offering available through hatchetgear. That prize goes to the ICP comic books!
In another smart marketing move, this piece of ICP gear was released by Psychopathic Records and talks about how it was the dream of Violent J and Shaggy 2 Dope to create their own record label, which is what we know today as Psychopathic Records. Marketing ICP gear and the record label all at once, both owned by the band. Brilliant!
What personality doesn’t come across in Insane Clown Posse movies will definitely come out when penned by one of the band members. Even Psychopathic Records artists that have intense imagery and storylines don’t venture there, that is unless that Psychopathic Records artist is Insane Clown Posse.
Last but certainly not least are the Insane Clown Posse movies up for sale on hatchetgear.com. Now I know that not every band has the budget to produce a movie like the Insane Clown Posse movies, and that it’s not smart for any entity to spend that much money on a release like the Insane Clown Posse movies unless they have a robust budget to back it up. It goes without saying that the Insane Clown Posse movies were released because J and Dope knew they had the resources to do this and fans that would swallow up and Insane Clown Posse movie.
Similar to the Psychopathic Records / ICP comic book relationship mentioned above, I wouldn’t be surprised if Psychopathic Records owns the rights to the Insane Clown Posse movies too! Two of the Insane Clown Posse movies available for purchase here are documentaries: A Family Underground and Shockumentary. The other, Insane Clown Posse movie Big Money Rustlas, while not a documentary, is Just as entertaining to watch!
Resource Box
To learn more about how ICP leverages standard ICP gear, Insane Clown Posse movies, and how other Psychopathic Records artists do the same, please visit http://www.hatchetgear.com/bands/icp.html.
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